Behind the scenes with Halyna Nikitina

May 4, 2023

Halyna Nikitina gave a candid interview following her new role as affiliate manager, where she delves into her passion for affiliate marketing, emphasising why she chose this career path and where she sees herself in the future.

What are you passionate about, when it comes to the affiliate world?

I am fond of the marketing industry in general. However, in my opinion affiliation is the most effective in the gambling world. It is essential that affiliates target the relevant audience and promote their products to the right people, resulting in higher conversions and ROI. Additionally, with affiliate marketing, you can quickly scale your marketing efforts using various powerful tools and by getting more affiliates to promote your product.

2. What are the key traits that make a good affiliate manager?In my opinion, a good affiliate manager needs to have a number of important traits. The main one being strong communication skills. Affiliate managers need to be able to communicate clearly and effectively with their affiliates, providing them with guidance, support, and feedback. Other traits include:

A - Analytical Skills: A good affiliate manager should be able to analyze data and metrics to evaluate the performance of their program and identify areas for improvement.

B - Marketing Expertise: Affiliate managers should have a strong understanding of digital marketing strategies and techniques, including SEO, PPC, social media marketing, and email marketing.

C - Organization and Time Management skills: Managing my affiliates can be complex and time consuming but also very rewarding. A good affiliate manager needs to be organised, effecting and able to prioritise their workload.

3. What is your favourite thing about your team?

I can confidently say that I am happy to be part of the 7StarsPartners team. All the team members support and encourage each other, which makes me more motivated and engaged in the work. Additionally, all the guys come from different backgrounds, cultures, with lots of unique experiences. This diversity brings in new perspectives and ideas to the team. The work environment is very positive as everybody is open and honest with each other, helping to build strong relationships.

4 Where do you find your motivation to work hard?

When you work with something you enjoy, you will not need to look for motivation. However, there are still various aspects that help me feel more motivated. I am surrounded by people who are supportive and encouraging, that help to boost my motivation and confidence. They also help me to have a positive outlook in which I achieve my goals.Another important thing is to take breaks and give myself time to recharge. This enables me to avoid burnout and stay motivated in the long-run.

5 Describe your best 3 qualities that will help you as an affiliate manager

Well, I can modestly say that I have many good qualities. The most important are my analytics skills. Understanding metrics and analyzing data is essential in affiliate marketing. I am also an open person who is always glad to meet new people, and my good communication skills help me convey information, instructions, and expectations clearly to my affiliates. In addition, I am always on time and make it a point to meet all deadlines, as well as evenly distributing tasks. Of course, when talking about affiliation in gambling, my 4 years of experience help me to better understand this industry.

6 What do you do for fun?I am a very versatile person and try to maintain a balance between my work and my personal life. Sport is important to me, especially tennis. During the game, I can get excited, forget about the time aspect and clear my thoughts. I also love spending time with my family and we enjoy attending master classes and various events together. It is also worth noting that I love to travel. Exploring new cultures and places brings me great joy and happiness.

7 Where do you see yourself professionally, in 1 year?

Simply speaking, I plan to continue moving and growing in the direction that I have been going in and my goal is to become a more experienced professional. There are different ways I plan on improving, including taking online courses, attending webinars and conferences, as well as reading different industry publications. By following a professional growth plan, I can position myself for success and achieve my goals in the next year.